Conceal + Heal. Goodbye Blemishes

ALEXANDRA's STORY

As a professional makeup artist I've dealt with many clients who can be extremely insecure about their skin; including acne scars & overall breakouts... and I too suffer from these SAME monthly breakouts that can lead to major scarring! So as time went on, I thought to myself; How can I help?  I started searching for the perfect product that could help and to no shock, it didn’t exist. All I could find were products that consistently left my pimples DRY and FLAKEY… the majority even seemed to make my breakouts worse. This happened over and over again, especially when I tried to cover them with makeup!

This is now where Blemish Camouflage came to life! I knew a product was needed that could act as a barrier between a blemish & the makeup applied... BUT it was also very important the product had blemish healing properties too. #LightbulbMoment and if this innovation was really going to help, we knew it needed additional benefits too: such as hydrating the skin (no dry patches), calming the skin (no inflammation) and most of all BRIGHTENING those acne scars.

Well... after extensive research & development, you can now see how far it’s come. One thing you’ll notice is that our product mentions being a 3-in-1... but ohh it’s SO much more :)  I just get so excited talking about this. Our handpicked ingredients address all of the skin concerns we as humans face on a daily basis and the added in blemish healing properties will ultimately help make some of your long days more enjoyable with the benefits of clean skin. 

So EXCITED to share this product and cannot wait to see all of your results! I most-of-all want you to love it too!

Love,

Alexandra


MICHAEL's STORY

I've always believed in the power of first impressions, and even more so while in finance & banking for most of my professional life. These impressions hold tremendous weight and typically start with your facial skin... and friends, this is where the Blemish Camouflage adventure began.

I remember the story like it was yesterday...

Walking into a midday meeting (yeah we used to have those things, crazy I know) I suddenly noticed through the reflection of my phone... a giant pimple had surfaced on my forehead! This thing must've popped up in just the last few hours... and boy did it surface! So, I had two choices... One— walk into that meeting and introduce myself plus my new forehead friend OR two— quickly find a way to hide it. I chose #2 and immediately asked a female colleague for help. She quickly slapped some coverup/concealer on me from her purse and I was saved from the teenager humiliation. 

Good News; the pimple was less noticeable. Bad News; just a few hours after the meeting, I removed the makeup and then noticed the pimple had now turned from bad to worse. I understand now, the concealer had trapped bacteria and irritated my skin on a new level. This my friends is where the entrepreneurial light bulb started to flicker. 

I immediately started asking myself questions; 'What if this happens again?', ‘Are there any clean ingredient products that can cover a pimple in public, and calm/ treat it at the same time?’... so it doesn't get worse while you cover it up. And after extensive research,I’ll tell you there absolutely was not. AND so Blemish Camouflage began.

Now Blemish Camouflage began in many ways like the story above... but make note, it was truly perfected a little bit later in B. Camo journey. It absolutely hit overdrive once I met Alexandra— the Toronto makeup artist to the stars! She really helped shine a light on the general idea and started applying her ingredient expertise. And once our ideas started to merge, it created that defining moment for August + Monroe™️ and is why we started creating the current Blemish Camouflage formula you see today. 

(cue the TikTok music) AND IT WENT LIKE THIS...

①Find the perfect Chemist  ②Coordinate Manufacturing  ③Time to Brand!

2yrs later—  HERE WE ARE!

Cheers!

Michael A.

P.S. Stop being intimidated MEN. Help your skin help you. “Medicine not makeup”— it just makes sense.

Made by man + woman for all